Typography Sightings

This is a picture of a Mac Book Pro keyboard. This typeface is under the San Serif. This typeface is used for informing the user of which key is which letter. This typeface is very easy to read. This typeface is very appropriate for the keyboard because it is easy to read and there is nothing decorative distracting the user. This typeface was found on my computer.

This typeface is categorized under San Serif. This typeface is used to inform people in the subway of the rules that should be followed. Because this typeface is very easy to read, it informs everyone without any complications. People do not have to work very hard to read the signs. 

The typeface of the brand is Decorative and the label for what drink it is, is San Serif. The brand is a different typeface because Seagram has its signature typeface that gives the drink an old vibe. The label of what the drink is, is in San Serif because it is very easy to read and the consumer will not get the different types of soda mixed up. These typefaces are appropriate because one is to show the consumer what the brand is and the other is to easily inform the consumer. This was found when I was drinking a Ginger Ale at lunch.

This is another sign that is informing people of the rules. The typeface is in San Serif and was found at Pier 25. This typeface is appropriate for the usage because it is supposed to be an easy font to read and simple enough that anyone could read it. Also the Hudson River Park always has easy to read signs. 

This is a Tiffany & Co jewelry pouch, that I own. The brand name is in Old Style because it has some serifs and has a difference of thickness. Also this is Tiffany & Co's signature typeface that they always use when they label their jewelry, boxes, or pouches. This is an appropriate typeface because it looks elegant and this brand is very elegant and high-class. 

This is an inspirational quote that I found on my coffee cup from a place called Why Not on Gay and 9th Street. This typeface is script, which adds an elegant and high-class feel. The place that I get my coffee is very nice and executed perfectly, so it makes sense that their typeface is script. Script is precise and well executed.